You’re managing a subscription-based service, and after conducting an analysis, you find that your churn rate spikes after the first 90 days. What steps would you take to investigate the cause, and how would you address this drop-off to improve long-term retention?

You’ve been relying heavily on paid Facebook and Google ads for customer acquisition, but the return on ad spend (ROAS) has been declining. How would you identify new acquisition channels to diversify your strategy and ensure continued growth without increasing the cost per acquisition (CPA)?

A new app you’re managing has achieved initial traction but isn’t seeing much organic growth. You want to build virality into the product. Describe how you would structure a referral program that maximizes viral growth, and how you’d measure the success of that initiative.

You’re leading marketing for a SaaS company and are tasked with driving growth through product-led initiatives. What changes or features would you implement to encourage users to invite others, and how would you track product-driven user acquisition?

You notice that a large number of users are dropping off at the final step of your e-commerce checkout process. Describe how you would diagnose the issue and what steps you’d take to optimize the funnel to increase completed transactions.

For an e-commerce business, you’re using several marketing channels—email, social media ads, Google search, and affiliate marketing. You need to determine which channels are contributing most to conversions. Explain the best approach to setting up an attribution model that accurately measures each channel’s contribution.

Your team wants to launch a new landing page for a campaign. You decide to run an A/B test, but due to a low volume of visitors, achieving statistical significance is a challenge. How would you approach running this test to ensure reliable results, and what adjustments might you make if visitor traffic is low?

You’re building a SaaS platform that is currently growing through traditional sales and marketing funnels. You’ve been tasked with creating a sustainable growth loop to drive organic user acquisition and retention. What kind of growth loop would you design for this SaaS, and what metrics would you track to ensure its effectiveness?

You’re tasked with expanding a successful product into new international markets. What factors would you consider when adjusting your growth marketing strategy for different regions, and how would you ensure that your messaging and positioning resonate with each local market?

You want to increase conversion rates by offering a more personalized experience. How would you segment your customer base, and what data points would you use to create highly targeted, personalized campaigns for each segment?

For a freemium product, your average customer lifetime value (LTV) is lower than expected. What strategies would you employ to increase LTV without sacrificing user experience, and how would you measure the success of these efforts?

Your team has identified that users who perform a specific action within the first week of signing up are far more likely to remain active long-term. What would you do to increase the percentage of users who complete that action, and how would you measure the impact of your efforts on overall user retention?

Your organic traffic growth has plateaued, and you need to revitalize it. Explain how you would conduct an SEO audit and describe the specific tactics you would implement to increase organic traffic, including both on-page and off-page strategies.

Your customer acquisition cost (CAC) has been rising, and you’ve identified email marketing as a potential low-cost channel for nurturing leads. How would you structure an email sequence to drive conversions and reduce CAC, and how would you measure its success?

Your SaaS company is considering a pricing model change. What factors would you analyze before deciding on a new pricing strategy, and how would you test the impact of different pricing models on user acquisition and retention?

You’ve invested heavily in content marketing, but the ROI isn’t clear. What steps would you take to measure the true impact of content marketing on customer acquisition, and how would you optimize content distribution to increase ROI?

You’re running a retargeting campaign but notice it isn’t performing as well as expected. How would you use behavioral segmentation to improve ad targeting and increase conversion rates?

Your product’s churn rate is higher than the industry average. Describe the key actions you’d take to identify the causes of churn, and how you would implement a strategy to reduce it over the next 6 months.

You’re tasked with using predictive analytics to improve marketing campaign performance. What types of data would you gather, and how would you use predictive models to enhance both customer acquisition and retention?

You’ve just launched a new product, and you want to measure how effective your acquisition strategies are over time. Describe how you would use cohort analysis to track user retention, and what metrics you would focus on to determine if your marketing efforts are improving the product's stickiness.

Assume that for a new startup, the customer acquisition cost (CAC) is $150, and the customer lifetime value (LTV) is $400. Is this ratio sustainable for long-term growth? Explain why or why not and describe what specific actions you would take to optimize this ratio to ensure profitability.

You’re working on a referral campaign for a growth-stage company. Explain the concept of the viral coefficient and how it impacts the effectiveness of a viral campaign. What tactics would you implement to increase the viral coefficient beyond the natural behavior of users? (Consider both product-based and incentive-driven approaches.)

Suppose you’re running multiple A/B tests across various channels (email, PPC, social). How do you ensure statistical significance and reliability of the results when testing at scale? What metrics or methods would you use to determine if a particular test has truly impacted overall growth? Discuss the potential risks of A/B testing without proper segmentation.

Many companies rely on funnels, but growth loops are a more sustainable strategy for some businesses. Define what a growth loop is and describe an example of a growth loop you would implement for a SaaS product aimed at increasing user acquisition and retention. How do growth loops differ from traditional funnels in terms of long-term scalability?

When scaling a product internationally, how would you adjust your unit economics (CAC, LTV, gross margin) to account for varying regional factors like customer behavior, ad spend, and competition? Discuss specific adjustments you'd make to the pricing strategy and marketing spend in different regions to maintain profitability.

Explain the difference between last-click attribution, multi-touch attribution, and data-driven attribution. Which attribution model would you recommend for a company with a complex buyer’s journey that involves multiple touchpoints (e.g., content marketing, retargeting, email campaigns), and why?

For a subscription-based business, your retention curve shows a sharp drop-off after 3 months. What are the steps you would take to diagnose the reason for this drop and what strategies would you implement to smooth the retention curve and extend customer lifetime?

For a marketplace platform (e.g., Uber or Airbnb), what would you select as the North Star Metric to drive growth, and why? How would you break this metric down into sub-metrics to ensure that every part of the business is aligned toward driving growth?

You’ve noticed that users are abandoning your app during the onboarding process. How would you approach redesigning the onboarding experience to reduce drop-off, and what metrics would you track to determine the success of the new onboarding flow?