Quiz Answer to:
13
SEO and Organic Growth
Q)
Your organic traffic growth has plateaued, and you need to revitalize it. Explain how you would conduct an SEO audit and describe the specific tactics you would implement to increase organic traffic, including both on-page and off-page strategies.
Short Answer:
To revitalize organic traffic, conduct an SEO audit, including technical (site speed, mobile optimization), on-page (keyword relevance, content quality), and off-page (backlink profile) factors. Implement on-page SEO improvements like updating content, optimizing metadata, and fixing technical issues. Off-page efforts should include link-building strategies and content distribution. Measure success through organic traffic growth, keyword rankings, and engagement metrics.
Detailed Answer:
Conducting an SEO Audit
Technical SEO Audit:
Crawlability and Indexing: Use tools like Google Search Console, Screaming Frog, or SEMrush to check for crawl errors, broken links, and issues with indexing. Ensure all important pages are being crawled and indexed by search engines.
Page Speed and Core Web Vitals: Analyze site speed using Google PageSpeed Insights or Lighthouse. Ensure your website meets Core Web Vitals (e.g., Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) for better rankings and user experience.
Mobile-Friendliness: Ensure your site is optimized for mobile devices. Use Google’s Mobile-Friendly Test tool to identify any mobile usability issues and fix them to improve mobile search rankings.